All major headlines require you to make an official response on social media. It’s a new law.
Previously, important people were expected to issue a statement to the press when something big happened, like the death of an important person, an earthquake, flood, tsunami, volcanic eruption or act of terror.
Today, however, EVERYONE is compelled to do this.
This is because, in the past, it took a great effort to put pen to paper, lick a stamp, walk to the post box and then wait for possible publication in the letters page of the organ of choice, but today it’s a social media status update, done in a few seconds with a thumb.
You are, at the very least, expected to respond to the news post by clicking on an emoticon for crying, or that depicts shock or anger. If you really are bothered enough, you may make an actual comment.
Sometimes there is a call for further action – to “share”, to sign a petition, to send thoughts and prayers, or even to change your avatar profile picture to something with a flag on it.
Doing nothing is not an option.
And what do you do when there has not been a major event and you have the usual burning desire to comment to your followers and friends? You have to find a meme or fake news, or anything that allows you to issue a public statement and share your dearly held views. There are plenty of meme generators click baiters for that very reason.
We’re all important broadcasters and commentators now. Infatuation with information has met with egocentricity and narcissism.
Infatuation with information merges with egocentricity and narcissism.
And when that happens, nothing could be less social than social media.
Sometimes I wonder if this is the way the baddies might win. I often wonder why we register or acknowledge such events and then move on to the next thing. Perhaps if we didn’t feed them, the monsters would quit and leave us to have a social time on social media.